✦Find the deals worth your time
Everything You Need to Buy the Right Business. All in One Place.
80,000+1 businesses for sale, plus the deal tools, live coaching, and community to take you from discovery to close.
The problem
Six decisions stand between you and the right business.
SMB Market connects the work, the math, and the people behind each one, so your search moves forward with fewer blind spots.
What should I buy?
Turn your goals, capital, experience, and non-negotiables into a clear acquisition mandate.
Which listings are worth my time?
Bring dozens of sources into one feed and rank every opportunity against your criteria.
How do the deal economics look?
Use Deal Analyzer to model debt service, DSCR, cash at close, and owner take-home based on the assumptions you enter.
How do I keep every deal moving?
Save, stage, and track diligence, owners, and next steps in one acquisition pipeline.
What should I do next?
Ask Deal Coach to pressure-test the deal, explain the math, create LOIs or CIM analyses, and surface your next move.
Who can pressure-test my thinking?
Bring the deal to weekly coaching and a community of buyers who know the road.
Built for how buyers actually acquire.
One connected system to define the target, surface the right deals, understand the economics, and keep every next move clear.
Define the target
Your perfect deal, made specific.
Set the financial, operational, and market criteria that matter. Weight the non-negotiables. Your Buy Box becomes the filter for everything that follows.
- 16 weighted acquisition criteria
- Financial, operational, and market fit
- Built once, applied to every listing
See the signal
The right deals rise on their own.
Every listing is measured against your Buy Box, so the three that fit appear before the thousand that do not.
- Listings from 30+ sources
- A personalized 0–100 FitScore
- Fresh opportunities in one feed
Know the economics
Model the deal before you offer.
Use Deal Analyzer to run scenarios for price, financing, seller notes, debt coverage, cash at close, and estimated owner take-home.
- DSCR and debt service
- Capital stack and cash at close
- Owner take-home by scenario
Keep momentum
Run your search like a firm.
Save, stage, compare, and track every serious opportunity. The next action stays attached to the deal, not buried in a spreadsheet.
- Acquisition-stage pipeline
- Next steps and diligence tasks
- One source of truth for every deal
Ask in context
A deal advisor that knows your search.
Get a clear explanation, pressure-test a multiple, draft an LOI, analyze a CIM, or ask what comes next—without losing the context of the listing in front of you.
- Personalized acquisition guidance
- LOIs and CIM analyses on demand
- Listing and Buy Box context
Learn with buyers
A room full of people doing the work.
Ask a question, pressure-test a judgment call, and learn from buyers who are working through the same acquisition decisions.
Live coaching
Don’t take our word for it.
Bring the deal.
Join a weekly seat at the table with founder Josh Wilson and acquisition experts. Ask the “basic” question, pressure-test the scary one, or listen while another buyer works through the exact problem ahead of you.
Join the next call →FOUNDATIONSMonday · 6:00 PM ET
Josh Wilson
“Let’s start with the debt coverage, then work backward to price.”
Four rooms, one search
Live help for every stage of the deal.
Build the foundation, learn to read the materials, sharpen the offer, and get your search moving with buyers and coaches in the room.
Foundations
Work through the core buying skills and the questions every searcher hits.
Onboarding
Set up your Buy Box, workflow, and first week inside the buyer system.
CIM Review
Read a real CIM with experienced buyers and learn what deserves a closer look.
LOI Review
Pressure-test terms, structure, and negotiation choices before the letter goes out.
And it’s all one buyer system.
Everything between “I want to buy” and “I own it” in one place, with no stitched-together spreadsheets, bookmarks, or browser tabs.
Listings
30+ sources, one feed
FitScore
Ranked for your criteria
Buy Box
Your acquisition mandate
Deal Analyzer
The real economics
Pipeline
Every deal and next step
Deal Coach
LOIs, CIM analyses, and answers
Live calls
200+ sessions per year
Community
Buyers on the same road
Curriculum
100+ hours, step by step
Why SMB Market
Other tools solve one step. SMB Market connects the whole search.
Buying a business often means stitching together listing sites, calculators, spreadsheets, courses, advisors, and communities. SMB Market brings the work into one buyer system, so the context follows every decision.
SMB MarketPoint solutions
The search
30+ sources in one feed
Separate marketplace tabs
The fit
Every listing scored to your Buy Box
Generic filters and saved searches
The math
DSCR, cash at close, and take-home together
Standalone calculators
The workflow
Pipeline, notes, and next steps stay with the deal
Spreadsheets and disconnected tasks
The guidance
Deal Coach, live calls, and community included
Extra tools, groups, or advisory fees
The bill
One membership
Multiple subscriptions
Compare the buyer platforms
Choose the system that fits how you buy.
BizBuySell is a broad marketplace. BizScout adds modern sourcing and transaction tools. SMB Market is built around one connected path from a cross-market search to confident buyer decisions, with coaching and community inside the same membership.
FeatureBizBuySellBizScoutSMB Market
ListingsTheir site only20,000+80,000+ from 30+ sources, one feed
Off-market deal flow×✓✓
Personalized buy box + FitScore on every listing×Basic AI matching✓ Scored against your criteria
Take-home pay deal analyzer×✓✓
CIM analyzer (red flags & upside)××✓
True deal pipeline CRM×Basic deal tracking✓ Stages, tags, next steps, portfolio view
Weekly live coaching calls××✓ 200+ a year, included
Live community deal reviews×Paid advisory add-on✓ Included
Buyer community××✓ 3,500+ buyers, inside the platform
Step-by-step curriculum××✓ 100+ hours
PriceFree to browse, pay to engage$199/mo ($996/yr on annual)$67/month or $636/year
Competitor pricing and features as of July 2026.
Real buyers, right deals
Buyers use SMB Market to move.
“My daily go-to search engine that feeds my acquisition pipeline and helps me keep my deals organized.”
“The aggregation of deals across multiple platforms saves me hours.”
“The built-in calculator and quick deal info is better than any other search platform I’ve come across.”
“Josh is a natural teacher.”
“SMB Market quickly became my go-to search tool.”
“It’s the premier tool on the market.”
One membership
Everything between you and the right business.
Every tool, weekly live coaching, the complete curriculum, community, and AI Deal Coach, together.
SMB Market membership7 days free
$53/ month
Billed annually at $636
Start my free trial →- Listings from 30+ third-party sources
- Buy Box, FitScore, Analyzer, and Pipeline
- 200+ live calls per year
- Curriculum, Community, and AI Deal Coach
- Cancel anytime
Your questions, covered.
Get startedI’ve never bought a business. Is this over my head?+
SMB Market is designed to support first-time buyers. You can start with a step-by-step learning path, use Deal Coach for questions, and join weekly live calls to work through unfamiliar concepts and real acquisition decisions.
I’ve already closed deals. What’s in it for me?+
Deal flow and a more connected workflow. Search listings from 30+ sources in one feed, use a FitScore tuned to your Buy Box, and manage opportunities in a pipeline instead of scattered spreadsheets. Coaching is available when you want a second set of eyes, while the built-in analysis and generation tools help you work through deals in context.
How is this different from BizBuySell or BizScout?+
Those platforms largely end at the search results. SMB Market brings together serious listings from across the market, then adds live coaching, community deal reviews, a buyer community, and analysis tools built around your criteria. The comparison above shows the differences line by line.
Are the listings actually current?+
We add business listings from 30+ sources daily, so you’ll regularly find new opportunities in one place. Listings come from third-party sellers, brokers, and marketplaces, so availability and financial details can change. While we work to keep the feed current, we can’t guarantee that every listing is still available or that all information is accurate. SMB Market provides tools, training, and support to help you investigate further, ask the right questions, and evaluate opportunities before moving forward.
How much money do I need to buy a business?+
It depends on the business, its purchase price, and how you plan to finance the deal. Some buyers use SBA loans for eligible acquisitions, but you’ll still need to account for a down payment, closing costs, working capital, and other expenses. Inside SMB Market, you can learn how to assess your buying power, narrow your search to businesses that fit your budget, and use Deal Analyzer to review acquisition scenarios.
What happens on the weekly live calls?+
Josh and acquisition experts break down real deals, answer questions live, and work through whichever stage members are facing—from the first search through transition day. If you can’t attend, recordings are added to the 100+ hour learning library.
Do you take a cut of my deal?+
No. There are no commissions, success fees, or percentages of your purchase. SMB Market is a flat membership, so when you close, the value of the deal remains yours.
How does the free trial work?+
You get full access for seven days: every listing, tool, live call, course, and community feature. Cancel before the trial ends and you pay nothing.
I have a demanding job. Do I have time for this?+
The platform was built for that constraint. Your Buy Box and FitScore help you surface relevant opportunities while you work. Live calls are recorded, and Deal Coach is available on demand, so you can search for and evaluate opportunities on your own schedule.
Realistically, how long until I buy a business?+
There is no guaranteed timeline. It depends on your criteria, available capital, financing, the opportunities you find, and the diligence required for a specific deal. SMB Market helps organize the search and evaluation process, but every acquisition moves at its own pace.